{"id":16287,"date":"2022-09-11T18:35:00","date_gmt":"2022-09-12T01:35:00","guid":{"rendered":"https:\/\/staging.thebetterfit.com\/?p=16287"},"modified":"2023-09-04T04:52:00","modified_gmt":"2023-09-04T11:52:00","slug":"third-love-vs-wacoal-bras","status":"publish","type":"post","link":"https:\/\/staging.thebetterfit.com\/?p=16287","title":{"rendered":"Third Love vs Wacoal Bras"},"content":{"rendered":"\n

Lots of women have been asking about the differences between the lingerie companies Third Love and Wacoal, so I decided to give them an answer! In this article, I discuss the similarities and differences between these two brands. I’ll also talk a bit about what you should know before buying a bra from either brand.<\/p>\n\n\n\n

Third Love vs Wacoal Bras General Overview<\/h2>\n\n\n\n

Third Love and Wacoal are well established globally and continue to enhance their technology to improve products in the lingerie world. They are both customer-oriented companies and have focused on making women feel confident. <\/p>\n\n\n\n

These brands offer high quality luxury products globally to meet women\u2019s needs. I will focus on the brand’s similarities, differences, distinguishing factors, and when to wear their products.<\/p>\n\n\n\n

Third Love Overview<\/h3>\n\n\n\n

This brand was established in 2013<\/a> by a woman who was fed up with buying bras that didn\u2019t fit and weren’t cute. Heidi Zak discovered that 37% of women\u2019s cup sizes didn\u2019t fit. <\/p>\n\n\n

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\"Woman<\/a><\/figure>\n<\/div>\n\n\n

She then invented the half-cup-sized bras which are a perfect fit for those people who could never find the right bra for their body . Heidi previously worked at Google so she used her expertise in the digital world to start a company. <\/p>\n\n\n\n

Third Love ships 50,000 bras a month and is said to be worth 750 million dollars. The company was recently put on Forbes’ next billion dollars startup list.<\/p>\n\n\n\n

Wacoal Overview <\/h3>\n\n\n\n

Wacoal is a Japanese brand founded<\/a> by Koichi Tsukamoto in Japan. In 1949 Koichi opened a lingerie and underwear store that would focus on having a positive impact on women and society. It is currently the leading lingerie company in Japan.<\/p>\n\n\n\n

When people in Japan needed bras, there were only two options: purchasing them from abroad or making do with what they had. So when Tsukamoto saw an opportunity to fill this need, he set out on crafting one-of-a-kind products at home. <\/p>\n\n\n\n

Third Love vs. Wacoal Similarities and Differences<\/h2>\n\n\n\n

Third Love has been serving the US market since 2014. Since the company first entered the market, they have continuously battled other lingerie brands<\/a> by constantly introducing new products<\/a>. Recently they launched activewear to give women<\/a> comfortable clothing for wear during exercise. <\/p>\n\n\n\n

When Wacoal entered the US clothing market back in 1983, they were targeting high-end customers with premium products and marketing them through renowned stores like Bloomingdales. <\/p>\n\n\n\n

To understand how these brands intertwine and compete with each other, let\u2019s look at the similarities, differences, and major distinguishing factors. <\/p>\n\n\n\n

Similarities<\/h3>\n\n\n\n

There are a couple of reasons why women wear bras<\/a>. Some being: <\/p>\n\n\n\n